BA (Hons) Fashion Media & Marketing
Fashion is an evolutionary and multifaceted industry that takes innovations in technology and culture as inspiration. From fashion media and fashion marketing, through to discussions exploring disruptive technology and changing consumer behaviour – this course will place you at the forefront of fashion communication.
<ul><li>Innovate future fashion trends, products, and their potential impact on consumers through a practice-based and multidisciplinary approach.</li><li>Gain specialist knowledge and a deep understanding of the fashion industry, allowing for better targeting of potential customers and identifying new trends.</li><li>Explore cutting-edge media and marketing strategies, including immersive experiences, media campaigns, and influencer marketing.</li><li>Produce your own fashion publications and industry reports based on the latest insights, exploring opportunities to distribute over digital and print media.</li><li>Learn how to study trend forecasting, plan product launches, and implement effective marketing and advertising campaigns.</li><li>Engage with client briefs, competitions, work placements, and guest speakers, responding in real-time to shifts in the fashion industry.</li><li>Develop strong conceptual, visual, and written communication skills, mastering techniques such as photography, moving image, analytics, market research, art direction, styling, social media, and advertising.</li><li>Benefit from a comprehensive Fashion Media & Marketing course that prepares you for success in the evolving landscape of fashion communication and promotion.</li></ul>
I feel really proud to have been part of the community at Arts University Plymouth – there have been so many talented people who have studied here, and it does feel like you’re part of a family.
Penny Chan, Original Film Publicity Coordinator (Europe, Middle East, and Africa) for Netflix | Extended Diploma in Fashion & Textiles and BA (Hons) Fashion Media & Marketing graduate
<p>Delve into the dynamic realm of fashion communication, where social media campaigns and fashion shoots intertwine with discussions on evolving technology and evolving consumer behaviour. This innovative course propels you to the forefront of fashion communication, empowering you with the skills and knowledge to navigate the ever-evolving landscape of the fashion industry.</p>
<p dir="ltr">Designed for aspiring fashion imaging, styling, social media, and marketing professionals, this hands-on degree program fosters creativity and innovation in all aspects of fashion communication and promotion. <br /></p>
<p>Designed to nurture talented and self-motivated students, this practice-based, multidisciplinary programme will enable you to engage with fashion from a strategic position, developing experiential and digital futures.</p>
<p>Strictly for the fashion curious, this programme allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multi-media communications for print, digital and campaign design. With support from experienced industry professionals and expert technicians, you will transform contextual sources into written articles or broadcast media, observing themes such as culture and appropriation, customer behaviour, commodity and business strategies.</p>
Poppy Stroud
<p dir="ltr">Our course allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multimedia communications for print, digital, and campaign design. With support from experienced industry professionals and expert technicians, you will transform contextual sources into broadcast media, observing themes such as culture and appropriation, customer behaviour, and commodity and business strategies. </p>
<p dir="ltr">Practical applications are grounded in reflective, analytical writing, and research, expanding your critical approach and enabling you to build strong conceptual, visual, and communication skills. From the exploration of fashion history and culture to contemporary contexts and future-forecasting, you will be encouraged to interrogate fashion media and marketing's role in society.<br /></p>
<p>Immerse yourself in professional software inductions to hone your visual communication and design skills, such as Adobe Suite, empowering you to convey your message in innovative formats. Benefit from extensive access to our on-site photographic studios and labs, elevating your understanding of studio management and practice to a professional calibre. From crafting mood boards to conducting model castings and selecting garments, to post-production, you'll conceptualise creative strategies that propel products into target markets, spanning both national and global spheres.</p>
<p>Working independently and as part of interdisciplinary networks across the university, you will collaborate with Film, Photography, and Animation students to explore multi-faceted rich media content for social platforms. This collaborative attitude, combined with an exclusive mix of subject matter covered by our program, ensures that you will have the opportunity to diversify and tailor your learning, so that by graduation, your portfolio positions you for the career you desire.</p>
<p dir="ltr">We enrich our learning environment with an aspirational programme of live industry projects, guest speakers, and internships. Recent course contributors have included Vogue, ID Magazine, Dazed Digital, It’s Nice That, Dior Homme, GQ, Size?, Converse, Pro Direct, Amazon, Urban Outfitters, Topshop, Ellesse, and Finisterre.</p>
<p dir="ltr">Alongside attending key fashion events including Milan and Paris Fashion Week, our students also investigate current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory to enable real-time rolling analysis of industry activity.</p>
When the shows wrap in Milan, the best dressed head to Paris. Our students spent four days capturing the best street style looks as seen on the elite of the fashion industry.
100% of BA (Hons) Fashion Media & Marketing students agreed that “the students’ opinions about the course were valued by staff.
- NATIONAL STUDENT SURVEY 2023
<p>Although many of our students do come in with top grades and high UCAS points, these aren’t necessarily essential for entry. We typically ask for a minimum of <strong>112 UCAS points</strong>, but we understand that talented artists, designers and makers can have a wide range of relevant strengths and skills beyond formal qualifications. We’re just as interested in exploring your portfolio and discussing your creative experiences as we are in seeing your grades.</p>
<p>We recognise the value of a variety of qualifications and relevant experience and welcome applications from students who have followed less traditional routes. We also accept a range of international qualifications and will look at each application individually.</p>
<p>For more information please consult our <a href="https://www.aup.ac.uk/study/pre-degree/how-to-apply">How to Apply page</a> and the UCAS <a href="https://www.ucas.com/undergraduate/what-and-where-study/entry-requirements/ucas-tariff-points" target="_blank" rel="noreferrer noopener">Tariff Table</a>.</p>
<p>All students at Arts University Plymouth can access specialist support via our Student Support Team. Our trained advisers offer information and guidance on student finance and funding, disability support, counselling and more.<a href="https://www.aup.ac.uk/study/undergraduate/disability-support-and-reasonable-adjustments" target="_blank" rel="noreferrer noopener"><br /><br />Click here</a> to read more about the support we offer.</p>
<ul><li><strong>Email:</strong> <a href="mailto:fcm@aup.ac.uk">fcm@aup.ac.uk</a></li><li><strong>Instagram:</strong> <a href="https://www.instagram.com/aup_fmm/" target="_blank" rel="noreferrer noopener">@aup_fmm</a></li></ul>
